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An idea from a passionate former Personal Trainer

When you have a goal, you want to find the best way to achieve it. This was why Liam Sherriff was a popular personal trainer. He enjoyed helping clients find smart ways to achieve their health and fitness ambitions. The best thing? Seeing them get results. 

Liam's secret wasn't the reps, high intensity sessions or the motivation, although these were important too, it was the nutritional advice he gave clients that unlocked the potential in everyone.

But when people asked him to recommend protein shakes and supplements that supported the advice he gave around food - Liam was stumped. He couldn't find a single source of supplements that not only worked, but that were made of natural, good quality ingredients and tasted great. 

At the time - there was only one thing to do - develop his own. 

Humble Beginning's

(liam's old spare room - it was kinda organised!)


Liam started selling his first ever Natural Nutrients product - an unflavoured grass-fed whey protein powder, from the boot of his car following outdoor bootcamp sessions. 

People loved their new shakes and were soon telling everyone about NN (as we call it), and why they chose to use NN products over the larger, more commercial brands.

It wasn't long before Liam's car (and spare room) became too cramped for the growing demand and expanding product range, and Natural Nutrients needed its own home. So after a few years as a small side business, Liam set up a new base in Chester-le-Street in County Durham and dedicated himself to his customers full time.

Along comes Craig... 

It was just before going full time that Liam bumped into a customer down the gym that was raving about Natural Nutrients products. When Craig Newbigin realised it was Liam that had developed the range, he immediately offered to come on board and help the brand fulfil its potential.

Almost 3 full years later, NN are now in their second home, a larger premises in Birtley, Tyne & Wear and a lot has changed. They've got a full range or new products on offer, have a base of loyal and passionate customers, and also have some of their products on sale in Morrison's supermarkets right across the country.

Beating the dragons!

It hasn't all been plain sailing though, and to say NN has been on a bit of a journey - well that would be an understatement. There's been highs and lows, challenges and experiences, but one we'll never forget was appearing on BBC's Dragon's Den back in 2017. We went (old brand in hand) and asked for investment to help Natural Nutrients become a market leader in natural supplements.

On the day, 4 out of 5 Dragon's decided to back Liam and Craig's idea, but negotiations broke down soon after the show due to not being able to reach an agreeable equity agreement.

The experience was something we'll never forget and the exposure for the brand was fantastic. It prompted us to invest into the new branding and packaging we have now, and it helped tell lots of new customers that we existed, many of which are still around now. 


Our goal is to help you become healthier. Whether that's by blogs we write, help we give you over the phone or by using our supplements - everything we offer is designed to improve your health or performance.

We're also 100% committed to developing the best quality supplements around, and want to offer one place for customers to come and buy with trust and confidence - something that is hard to find in an industry determined to cut corners.

We don't do FAD’s, trends or follow the crowd, and only offer what we believe can help, so if you’re searching for an honest, ethical and effective supplement brand – then you’re in the right place!

Thanks for stopping by and reading our story. Don't forget to sign up to our newsletter to get 10% off your first order.

Liam & Craig

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