About Natural Nutrients: Our Story

It All Started with a Passionate Idea

When you have a goal, you want to find the best way to achieve it. This passion for smart, effective ways to reach health and fitness ambitions was at the heart of Natural Nutrients' beginnings. The founders, both dedicated personal trainers, loved seeing their clients get results. Their real secret wasn't just about reps or high-intensity sessions, though those were important too; it was the nutritional advice they gave that truly unlocked potential in everyone.

But when people asked them to recommend protein shakes and supplements that genuinely supported their food-first approach, the founders were stumped. They couldn't find a single source of supplements that not only worked, but were made of natural, good quality ingredients and tasted great. At the time, there was only one thing to do: develop their own.

Humble Beginnings 

Natural Nutrients began with its first product – an unflavoured, grass-fed whey protein powder – sold from the boot of a car after outdoor bootcamp sessions. Clients absolutely loved their new shakes, quickly spreading the word about Natural Nutrients and why they chose our products over larger, cheaper brands known for cutting corners. It wasn't long before the car (and a spare room, which was, apparently, quite organised!) became too cramped for the growing demand and expanding product range. Natural Nutrients needed its own home. So, after a few years as a passionate side hustle, we set up a new base in County Durham and dedicated ourselves fully to our customers.

 

Then Along Came Craig... Just before moving into our new premises, one of the founders bumped into a customer at the gym who couldn't stop raving about Natural Nutrients products. When Craig realised it was the very person who had developed the range, he immediately offered to come on board and help the brand fulfil its potential.

 

Facing the Dragons – And Winning Our Own Way It hasn't always been smooth sailing; calling our journey an understatement would be an understatement! We've had our share of highs and lows, challenges and incredible experiences, and a fair bit of moving around. But one moment we'll never forget was appearing on BBC's Dragon's Den in 2017. Liam and Craig went in (with our original brand in hand) hoping for investment to help Natural Nutrients become a market leader in natural supplements. On the day, four out of five Dragons loved Liam and Craig's idea and decided to back us. However, negotiations after the show didn't quite work out because we couldn't agree on the equity. Even without a deal, that experience was unforgettable. It helped us reach new customers who might never have heard of us otherwise. Feeling incredibly motivated, we decided to invest in the fresh branding and packaging you see today, and the modern Natural Nutrients was truly born.

 

Our Future, Our Promise: Driven by Craig's Vision for Quality Our core goal is simple: to help you become healthier. As the current owner, Craig is passionately driving Natural Nutrients forward, focusing on empowering you with knowledge about food and nutrition, and continuing to develop high-quality, effective supplements. We're incredibly passionate about using the best ingredients and creating supplements that genuinely work – not just ones that sell well. We don't chase fads, trends, or follow the crowd. We only offer what we truly believe can help you on your health journey. So, if you're searching for an honest, passionate, and effective supplement brand, then you've definitely found the right place!

Thanks for stopping by and taking the time to read our story.

Craig